Brand Assessment

Companies often overlook the importance of their branding and fail to assess which areas they might be lacking in. Assessing your brand’s performance is a great first step if want to Be in Demand.

Learn More

Style Guide

A shorter variant of a brand book, a style guide is a document that provides guidelines for the way your brand should be presented from both a graphic and language perspective.

Learn More

Brand Book

A brand book is a key document for any business, yet is often overlooked. The purpose of a brand book is to maintain consistency, establish credibility, increase efficiency and generate profit.

Learn More

Brand Assessment Packages.

Companies often overlook the importance of their branding and fail to assess which areas they might be lacking in.
Assessing your brand’s performance is a great first step if want to Be in Demand.

Basic Package

  • Website analysis
  • Social media analysis
  • Review fonts, images + colour scheme
  • Review tone of voice + communication
  • Documentation of findings
  • Recommendations

Professional Package

  • Everything in the Basic + Expert packages plus:
  • Customer survey
  • USPs review + business proposition analysis
  • Persona development
  • Documentation of findings
  • Recommendations

What is a Style Guide?

Style or Brand Guides include the following:

  • Font types for headers and body text across your website and all marketing collateral
  • Logos: ensuring the correct colours, sizes and the correct alternative logos are used appropriately
  • Colour palettes: what exact colours should be used and where
  • Approved image and video footage styling
  • Tone of voice and communication guidelines

The Benefits of a Brand Book for your Business.

The benefits of having a brand book for all employees and external parties to refer back to really are endless.
Brand consistency is essential if you want to Be in Demand. We’ve listed some of the major benefits of
having a brand book for your business below.

Increased Revenue

When a business has brand consistency across all platforms they can have an increase in revenue of up to 23%

Increased Brand Awareness

Consistently using a signature brand colour can increase brand awareness by up to 80%

Customer Trust

81% of consumers say they need to trust the brand in order to buy from them. Consistency builds trust.

Customer Loyalty

79% of people say that user generated content impacts their purchasing decision. Get a customer + keep a customer = create a brand ambassador.

Brand Recognition

It takes someone about 0.05% seconds to form an opinion about your website. You need them to recognise you in that fraction of a second.

Consistency across channels

Consistency builds trust, which builds customer loyalty, which increases revenue.

Useful for employees

Ensure your brand stays consistent no matter who is sharing it or where it is being shared, internally or externally.

Brand Equity

Brand Equity refers to value that a company creates from a product with a recognisable name when compared to a generic equivalent. 

A Picture Says a Thousand Words.

Images and video footage speak volumes about your brand. We can help ensure the correct tones, styles, colours and more are used across your site and marketing collateral for a coherent and consistent brand image.

Be in Demand.

Let’s get started today.